ESPN Crikey can exclusively reveal Disney is considering buying the online retailing giant Amazon for $4.7bn, a price that could exceed the $3.7 billion price paid for Azalina last year.
Azalea has been the subject of a number of talks between Disney and Amazon, which have since been put on hold.
The deal would see Disney buy the e-commerce giant for $5.9bn, or $2.9 billion more than Amazon paid for it last year, but that price tag includes Amazon’s stake in the company, which has a 20 per cent stake.
Disney, which owns 51 per cent of Azaleas parent company, Disney Infinity, has also been in talks with Amazon about a deal.
Disney Infinity, which is set to launch this year, will feature characters such as Mickey Mouse, Donald Duck and Goofy, along with other toys.
The acquisition would also see Disney owning a 49 per cent share in Amazon, the parent company of the popular online retailer.
Disney owns 21 per cent in Amazon.
Disney Infinity will be launched later this year.
Amazon, which had a 10 per cent market share of the ecommerce market, has been looking for a way to monetise its business, which employs 1.5 million people.
It has been struggling to compete with online retailers such as Walmart, which also has a large number of online sellers.
The purchase would create Disney with a market value of $5 billion, more than Disney Infinity’s market value at $2 billion.
Amazon has been a target for Disney in recent years, after the online retailer acquired video game developer Playdom in 2014.
Amazon is also working to develop a video game franchise with Marvel and Star Wars creator George Lucas.
Amazon also recently bought a stake in Chinese e-book seller Tencent, which makes a number in e-books, for $350m.